Examlex
Define the following terms
-institutional ethnography (IE)
Early Majority
A category of individuals in the diffusion of innovations theory who adopt new technology or ideas after the innovators and early adopters.
Innovators
People or companies that introduce new ideas, products, or methods, often driving change and progress in their industry.
Customer Base
The group of customers who repeatedly purchase the goods or services of a business, creating a foundation for continuous revenue.
Technology Adoption Life Cycle
A sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups.
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