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When Writing a Letter to a Customer, Emphasize What Your

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When writing a letter to a customer, emphasize what your organization can do rather than what it can't do.


Definitions:

Cost of Equity

The return a company requires to decide if an investment meets its capital return criteria, essentially what it compensates investors.

Weighted Average

A calculation that takes into account the varying degrees of importance of the numbers in a data set by multiplying each value by a predetermined weight before averaging.

Equity Investors

Individuals or entities that invest capital in a business in exchange for ownership shares, exposing them to both the potential profits and risks of the entity.

Cost of Debt

The effective rate that a company pays on its current debt, often factored into more complex calculations to understand financial health.

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