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Behaviorally anchored rating scale help reduce a manager's tendency to focus on attitudes,personality,and quirks of an employee and shift the emphasis toward productive behaviors.
Sampling
The process of selecting a subset of individuals or items from a larger population or collection to estimate characteristics of the whole group.
Commodity Products
Commodity products are basic goods that are interchangeable with other goods of the same type, typically standardized and traded on bulk in markets.
Buying Decisions
The process by which individuals or organizations select products or services to purchase, influenced by factors such as needs, desires, and external pressures.
Point-Of-Purchase Display
Marketing materials or advertising placed next to the merchandise it is promoting, typically found in the retail environment.
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