The Marketing of Tourism Is Composed of a Mix of Elements

question 17

Essay

The marketing of tourism is composed of a mix of elements, each of which is a controllable factor that can help to satisfy customer needs.When a tourism destination area wants to bring together its products and services with potential customers, it must clearly understand and implement the marketing mix.
a)Summarize the four components (or "P's")of the marketing mix.
b)Choose two components and integrate them with the 2010 Olympics example that runs throughout the chapter.

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Definitions:

Moving Average

A statistical technique used to analyze data points by creating a series of averages of different subsets of the full data set, commonly used in financial markets to identify trends.

Moving Average

A statistical technique used to smooth out short-term fluctuations and highlight longer-term trends in data.

Liquor Sales

The commercial activity of selling alcoholic beverages, often regulated by laws that vary widely across different jurisdictions.

Wholesaler

An intermediary entity in the distribution channel that buys goods in large quantities from producers and sells them to retailers or other businesses, but not directly to consumers.