A Company Using a Narrow Target Market in Its Business

question 14

Multiple Choice

A company using a narrow target market in its business strategy is:

• A) following a cost leadership business strategy.
• B) focusing on a broad array of geographic markets.
• C) limiting the group of customer segments served.
• D) decreasing the number of activities on its value chain.

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Definitions:

Average Costs

Total costs (fixed and variable) divided by the total quantity of output produced, representing the cost per unit of production on average.

Variable Costs

Costs that change in proportion to the good or service that a business produces.

Shut Down

The cessation of operations, often temporarily, by a business or organization.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent or salaries.