Which of the Following Is TRUE

question 1

Multiple Choice

Which of the following is TRUE?

• A) As customer loyalty increases, customers are more sensitive to price increases.
• B) Customer loyalty has a positive relationship with firm profitability.
• C) Customer loyalty is fragile and cannot reliably be considered a factor in firm success.
• D) Customer loyalty is of importance only to firms using the differentiation strategy.

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Definitions:

Contrast Effectively

The ability to highlight the differences between two or more items or concepts clearly and efficiently.

Effective Graphic

A visual element, such as a chart or diagram, designed to convey information or data clearly and efficiently.

Modify Existing Graphics

The act of altering or adjusting pre-made visual elements to fit specific needs or contexts.

Stages

The sequential phases or steps within a process or project, marking progression from initiation to completion.