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The integration of a cost leadership and a differentiation strategy:
Entrepreneurial Self-efficacy
The belief in one's capability to organize and execute the courses of action required to manage prospective situations in entrepreneurship.
New Ventures
Refers to the start of new business activities, often associated with entrepreneurship and the creation of startups.
Belief
The acceptance that something exists or is true, especially without proof, forming the basis for actions and attitudes.
Stimulus
A circumstance or occurrence that triggers a reaction in a living being.
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