Rapid-Built Homes Specializes in Low-Cost Prefabricated, Modular Homes That Can

question 61

Multiple Choice

Rapid-Built Homes specializes in low-cost prefabricated, modular homes that can be erected in a matter of days anywhere in the country. Rapid-Built focuses on entire subdivisions of homes developed by real estate speculators. ModernModular Homes (ModMod) specializes in modular homes designed by architects, which can be built anywhere in the country. The buyers usually build the home themselves from kits on their own lots. ModMod sells fewer than 100 house kits per year. ModMod is run by two professors of architecture as a sideline business. According to the "Framework of Competitive Analysis," we can say that Rapid-Built and ModMod

• A) are direct mutually acknowledged competitors.
• B) have high resource similarity.
• C) have high market commonality.
• D) are probably not engaged in intense competitive rivalry.

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Definitions:

National Newspapers

Newspapers that cover topics of national interest, as opposed to local issues, and are distributed widely throughout a country.

Media Preferences

The individual choices or tendencies regarding consumption of different types of media content, including television, radio, newspapers, and digital platforms.

Outdoor Advertising

Marketing efforts that use outdoor signs and displays, such as billboards, banners, and posters, to promote products or services to a broad audience.

Consumer Purchases

Transactions where individuals or households buy goods and services for personal use.