Virgin Group Successfully Transfers Its Marketing Core Competence Across Airlines

question 93

Multiple Choice

Virgin Group successfully transfers its marketing core competence across airlines, cosmetics, music, drinks, mobile phones, health clubs, and a number of other businesses. Virgin follows a(n) ____ diversification corporate strategy.

• A) dominant-business
• B) related constrained
• C) related linked
• D) unrelated

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Definitions:

Ruffini End Organ

Sensory receptors located in the skin and tendons that detect skin stretch and joint activity, contributing to the sense of proprioception.

Merkel Disks

Slow-adapting tactile receptors in the skin that respond to light touch and pressure.

Cerebral Cortex

The outer layer of the brain's cerebrum, involved in many complex brain functions including memory, attention, perception, cognition, awareness, thought, language, and consciousness.

Broca Area

An area located within the dominant hemisphere's frontal lobe (typically the left side) of the brain, responsible for controlling speech generation.