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Backward integration occurs when a company:
Crying Behavior
An emotional and physiological response that can serve various functions, including communication, self-soothing, or as a response to stress or stimuli.
Store
To keep or accumulate something for future use.
Environmental Stimuli
Physical or sensory events that occur outside of an organism but which influence its behavior or responses.
Guthrie
Edwin Ray Guthrie, a behaviorist psychologist known for his "contiguity theory" which emphasized that learning occurs through association of stimuli occurring together in time.
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