Examlex
Predicting consumer choice and behavior is the primary objective of the _____ approach.
Purchase Cycle
The sequence of stages that customers go through from recognizing a need, considering a purchase, making the purchase, and post-purchase behavior.
Value Added
The enhancement a company gives its product or service before offering the product to customers, increasing its value.
Expectancy Disconfirmation Model
A consumer satisfaction framework that compares actual product or service performance against pre-consumption expectations.
Expectancy Confirmation Model
A psychological theory suggesting that people tend to seek, interpret, favor, and recall information that confirms their pre-existing beliefs and expectations.
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