What Is the Impact of the Emergence of the Internet

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The Answer is This change is an opportunity for small companies and entrepreneurs,since the startup costs of marketing products and services are greatly reduced compared with traditional marketing methods.Savvy marketers know that the Internet can be used to communicate vast amounts of information about products and product lines to consumers,to actually sell products and services directly to consumers,and to market to global consumers who could not be reached cost-effectively by traditional marketing methods.They have also recognized that the Internet can be used to conduct marketing research studies and collect other useful information about consumers that can be used to develop effective marketing strategies.

What Is the Impact of the Emergence of the Internet

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