Why Is Cognition Important to Marketers

question 25

Essay

Why is cognition important to marketers?

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Definitions:

Hierarchical

Organized in a system of levels with higher ranks or classes having authority over lower ones.

Organic Structures

Flexible and adaptive organizational forms that emphasize decentralized decision-making and a high degree of informal communication.

Mechanistic

A highly structured and formal organizational design that emphasizes hierarchy, fixed duties, and centralized decision-making.

Centralization

The extent to which decision-making power is localized in a particular part of an organization.