How Does the Consumer's Attitude Toward a Behavior or Action

question 25

Essay

How does the consumer's attitude toward a behavior or action (A _act)and the subjective norm (SN)component influence marketing strategy?

Recognize the effects of the environment on cognitive development and learning.

Identify factors that influence the development of phobias and the principles of extinction.

Understand the concept of latent learning and its implications for behavior without direct reinforcement.

Recognize how learning principles can be applied to modify behavior.