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Billboards are one way of keeping the brand name at a high level of "top-of-mind" awareness.
Net Cash
The difference between all cash inflows and outflows within a given period, often used to assess financial health.
Operating Activities
Day-to-day actions and transactions that are directly related to running a business, such as buying, selling, and production.
Prepaid Expenses
Expenses paid in advance for goods or services to be received in the future, recognized as assets on the balance sheet until used or consumed.
Net Cash
The difference between a company's total cash inflows and outflows over a specific period.
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