_____ Is the Least Effective Form of Sales Promotion

question 24

Short Answer

_____ is the least effective form of sales promotion.

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Definitions:

Avoid

The act of intentionally staying away from certain situations, behaviors, or stimuli to prevent undesirable outcomes.

Affect-As-Information

The theory that emotions can guide us in decision-making and judgments by providing quick, heuristic information about situations.

Affective Forecasting

The process of predicting one's future emotional states or reactions in specific situations.

Affect Balance

A measure of the extent to which positive emotional experiences outweigh negative ones in an individual's life.