Which of the Following Is Needed to Create a Favorable

question 44

Multiple Choice

Which of the following is needed to create a favorable consumer-brand relationship?

• A) A positive brand attitude, based on favorable meanings and beliefs that are accessible in memory.
• B) A positive brand attitude, a dedicated sales team, and a substantial marketing budget.
• C) A loyal customer base, a dedicated marketing team, and a positive brand attitude.
• D) An attractive marketing message, effective customer management policies, and a loyal customer base.
• E) An attractive marketing message, a positive brand attitude, and effective customer management policies.

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Definitions:

Other Cultures

Refers to the customs, beliefs, arts, institutions, and all other products of human work and thought created by people not belonging to one's own culture.

Phone Confidence

The level of comfort and assurance one has when communicating or performing tasks on a telephone.

Professionalism

The conduct, behavior, and attitude expected of an individual in a work or business environment.

Successful Teamwork

The effective collaboration and cooperation among team members, leading to the achievement of shared goals and objectives.