The Strength of a Consumer's Product/brand Beliefs Is Most Heavily

question 43

Multiple Choice

The strength of a consumer's product/brand beliefs is most heavily influenced by:

• A) personal experience.
• B) advertising.
• C) public relations.
• D) favorable word-of-mouth.
• E) recommendations by private/governmental organizations.

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Definitions:

Sympathetic Nervous System

Part of the autonomic nervous system that prepares the body for rapid action in response to stress or danger, triggering the "fight or flight" response.

Stressful Situations

Circumstances or events that place a psychological or physical demand on an individual, often triggering stress responses.

Allostatic Load

The term refers to the “wear and tear” of the body due to prolonged activation of physiological stress responses.

Allostasis

The concept that different circumstances require different levels of physiological activation.