The Key Assumption in Fishbein's Multiattribute Attitude Model Is That

question 35

Multiple Choice

The key assumption in Fishbein's multiattribute attitude model is that:

• A) attitudes create salient beliefs.
• B) evaluations of salient beliefs cause overall attitudes.
• C) salient beliefs are uniform and stable.
• D) consumers engage in attitudinal calculus prior to purchase.
• E) consumers are totally rational decision-makers.

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Definitions:

Random Variable

A variable that takes on various numerical values, each associated with a certain probability, representing outcomes of a random phenomenon.

Within-treatments Variation

Variability observed within groups in an experiment, indicating how much participants in the same group differ from each other.

Sum of Squares

The total of the squared differences between each observation and the mean of the data set, used in statistical analyses to measure variance.

Error

The difference between the measured or inferred value of a quantity and its actual value, often due to measurement or calculation limitations.