As the Consumer Interpretation Moves Toward Focal Levels of Attention

question 56

Multiple Choice

As the consumer interpretation moves toward focal levels of attention all the following occur EXCEPT:

• A) cognitive capacity becomes nonexistent.
• B) attention is largely controlled by the consumer.
• C) affective responses usually become more intense.
• D) consumers become more aware of paying attention to stimulus.
• E) comprehension begins to involve sense-making processes for constructing meaning.

---

Definitions:

Service Business

is a type of business that provides intangible products or services to consumers instead of physical goods.

Financial Statement

A comprehensive report detailing a company's financial performance, position, and cash flows over a specific period.

Credit Terms

Conditions under which credit is extended by a lender to a borrower, detailing the repayment time frame, interest rate, and other conditions of the credit agreement.

Merchandise

Goods bought for resale in the course of business, typically in a retail or wholesale establishment.