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Belief strength may be increased by offering free product samples.
Firms
Entities or organizations involved in business activities, whether they be commercial, professional, or industrial.
Employees
Individuals who work for a company or organization and are paid for their labor and expertise.
Horizontal Merger
A merger between two or more companies operating in the same industry at the same stage of production.
Vertical Merger
A business consolidation that occurs between companies that operate within the same supply chain, typically involving a manufacturer merging with a supplier or a distributor.
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