Briefly Describe the Components of Fishbein's Multiattribute Model

question 34

Essay

Briefly describe the components of Fishbein's multiattribute model.

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Definitions:

Working Memory

A cognitive system with a limited capacity that is responsible for temporarily holding information available for processing and manipulation.

Explicit Memory

Retention of facts and experiences that we can consciously know and “declare.” (Also called declarative memory.)

Conscious Memory

memory that involves the awareness of remembering and which can typically be verbalized.

First President

Refers to George Washington, the inaugural President of the United States, serving from 1789 to 1797.