A Product/brand's Position in the Consumer's Consideration Set May Be

question 52

Multiple Choice

A product/brand's position in the consumer's consideration set may be enhanced by all of the following EXCEPT:

• A) repetitive advertising campaigns.
• B) effective packaging design.
• C) intensive distribution strategies.
• D) considering familiarity/past use.
• E) consistently offering lower prices.

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Definitions:

Acts of Passion

Behaviors driven by strong emotions or desires, often without consideration for the consequences.

Durham Rule

Legal principle stating that the presence of a mental disorder is sufficient to absolve an individual of responsibility for a crime.

American Law Institute (ALI) Rule

A guideline used in some jurisdictions for determining legal insanity, which considers whether a defendant lacks the capacity to understand the wrongfulness of their actions.

Irresistible Impulse Rule

Legal principle stating that even a person who knowingly performs a wrongful act can be absolved of responsibility if he or she was driven by an irresistible impulse to perform the act or had a diminished capacity to resist performing the act.