The Probability of Store Contact Can Be Enhanced by All

question 47

Multiple Choice

The probability of store contact can be enhanced by all of the following ways EXCEPT:

• A) convenient locations only in a scenic environment.
• B) providing ample, free store-side parking.
• C) featuring maps/directions in marketing communications.
• D) the use of loss leaders.
• E) convenient locations in high-traffic areas.

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Definitions:

Motion Parallax

A depth cue in which objects closer to the observer move faster across the field of view than objects further away, providing information about relative distances.

Monaural Cues

Sound localization cues that can be picked up by one ear, helping to identify the direction and distance of sounds in the environment.

Pitch

The quality of a sound governed by the rate of vibrations producing it; perceived as a degree of highness or lowness of a tone.

Amplitude

The height or intensity of a wave signal, which in terms of sound, determines its loudness, and in light, influences its brightness.