All of the Following Statements About the Purchase Model Are

question 50

Multiple Choice

All of the following statements about the purchase model are true EXCEPT:

• A) not every purchase requires that all the behaviors outlined in the model be performed.
• B) different products, consumers, and situations may affect not only the total time to complete the process but also the time lags between stages.
• C) members of the channel of distribution usually vary in their emphasis on encouraging particular behaviors.
• D) other labels and breakdowns cannot be applied to the purchase model.
• E) the purchase model is useful for categorizing a variety of marketing strategies in terms of behaviors.

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Definitions:

Commonly Accepted Idea

A belief, notion, or opinion that is widely accepted or held to be true by the majority.

Hindsight Bias

The tendency to believe, after an event has occurred, that one would have predicted or expected the outcome, known also as the "knew-it-all-along" effect.

Testable Predictions

Hypotheses that can be empirically investigated through experiment or observation to be proven true or false.

Research

The systematic investigation into and study of materials and sources to establish facts and reach new conclusions.