Airlines Have Forged a Number of Complementary Strategic Alliances, in Part

question 107

Multiple Choice

Airlines have forged a number of complementary strategic alliances, in part because many airlines are not profitable.Some airlines participate in several alliances simultaneously.This tends to:

• A) make the partners' true loyalties and intentions unclear.
• B) make the role of the strategic center firms more critical to alliance success.
• C) distribute the alliances along several segments of the airline industry value chain.
• D) be most effective when the alliances are with airlines headquartered in different nations.

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