Consumer Promotion May Be Used for All of the Following

question 12

Multiple Choice

Consumer promotion may be used for all of the following EXCEPT:

• A) stimulate purchase without necessarily affecting prepurchase attitudes about a brand.
• B) introduce a new product/brand.
• C) reduce the perceived risk of purchase.
• D) stimulate purchase by strategically affecting prepurchase attitudes about a brand.
• E) build/maintain brand loyalty.

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Definitions:

Relational

Pertaining to databases in which data is organically structured in table form, emphasizing relations between different entities and variables.

Referential Integrity

In a relational database, a condition where, for each value in the foreign key table, there’s a corresponding value in the primary key table.

Foreign Key

In a relational database, the common field between tables that’s not the primary key.

Primary Key

A unique identifier for each record in a database table, used to ensure data integrity.