Nestle Modified the Taste of Its Nescafe Coffee and the Promotions

question 9

Multiple Choice

Nestle modified the taste of its Nescafe coffee and the promotions for it in the adjoining countries of France and Switzerland to accommodate different cultural preferences in each nation.The above situation is an example of:

• A) standardizing strategy across cultures.
• B) changing the culture.
• C) adapting strategy across culture.
• D) product variation.
• E) a strategic alliance.

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Definitions:

Phrenology

A now-discredited theory that suggested the bumps on the skull could predict mental traits and character.

Pseudoscientific Theory

A theory that claims to be based on scientific principles but lacks empirical support and methodological rigor.

Personality Traits

Enduring characteristics that describe an individual's behavior, such as openness, conscientiousness, and extraversion.

Brain

The organ located in the head of an organism that coordinates its actions and sensory information by transmitting signals to and from different parts of its body.