Salespeople May Attempt to Create a Reference Group Influence by Describing

question 55

True/False

Salespeople may attempt to create a reference group influence by describing how a customer is similar to previous purchasers of the product.

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Definitions:

Visual Perception Task

An activity designed to assess how an individual interprets visual stimuli.

Group Opinion

The collective perspective or consensus reached by a group of individuals.

Majority

The greater part or number; the number over half of a total.

Conform

To adjust one's behavior or beliefs to align with the standards, norms, or expectations of a group or society.