Identify the Incorrect Statement About Borderland Regions

question 41

Multiple Choice

Identify the incorrect statement about borderland regions.

• A) The borderlands constitute a geographic subculture with significant marketing potential.
• B) The borderlands are an important regional market even though the overall demographics are downscale.
• C) About 5.2 million people live on the Mexico side.
• D) The U.S. side is swelled by thousands of Mexican citizens who cross the border to work and spend their pesos.
• E) Successful marketing strategies recognize the Hispanic culture as the major influence in the borderlands.

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Definitions:

Lasting Evaluation

Refers to the ongoing process of assessing the long-term effects and outcomes of a product, service, or policy.

Heuristics

Rules of thumb or mental shortcuts that simplify decision-making processes.

Rules-Of-Thumb

Informal guidelines or principles that simplify decision-making processes, based on experience rather than exact measures.

FCB Matrix

A strategic model designed to guide businesses in their advertising efforts, categorizing products based on levels of involvement and thinking/feeling dimensions.