An Expensive China Designed for Special Occasion Is an Example

question 49

Multiple Choice

An expensive china designed for special occasion is an example of:

• A) benefit segmentation.
• B) psychographic segmentation.
• C) person/situation segmentation.
• D) geodemographic segmentation.
• E) psychoanalytic segmentation.

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Definitions:

Actions

The things that an individual or group does, often considered in terms of how they demonstrate intentions or achieve objectives.

Planning

The process of making plans for something, including setting goals, defining strategies, and outlining tasks and schedules.

Demographics

Statistical data relating to the population and particular groups within it, often used for marketing or policy-making purposes.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.