Johnson & Johnson Repositioned Its Shampoo from a Product Used

question 40

Multiple Choice

Johnson & Johnson repositioned its shampoo from a product used for babies to one used by people who wash their hair frequently and therefore need a mild shampoo.This example is associated with which of the following positioning approaches?

• A) Positioning by product attribute
• B) Positioning by product user
• C) Positioning by product use/application
• D) Positioning by product class
• E) Positioning by competitor

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Definitions:

Interest Expense

The cost incurred by an entity for borrowed funds.

Income Tax Expense

The cost incurred by corporations or individuals due to federal, state, or local tax laws, representing taxes on earnings.

Operating Revenue

Income earned from a company's primary business activities, excluding non-operating income sources like investments.

Operating Expenses

Costs associated with the operation of a business, such as rent, utilities, and payroll, that are not directly tied to the production of goods or services.