Johnson & Johnson Repositioned Its Shampoo from a Product Used

question 40

Multiple Choice

Johnson & Johnson repositioned its shampoo from a product used for babies to one used by people who wash their hair frequently and therefore need a mild shampoo.This example is associated with which of the following positioning approaches?

• A) Positioning by product attribute
• B) Positioning by product user
• C) Positioning by product use/application
• D) Positioning by product class
• E) Positioning by competitor

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Definitions:

Human Behavior

The range of actions and mannerisms exhibited by individuals of the human species in response to their environment, social stimuli, or internal states.

Powerful Influences

Forces or factors that have a strong capacity to affect or shape outcomes, behaviors, or opinions in a significant manner.

Our Behavior

The collective actions or conduct of a group of individuals within a society or community.

Global Structures

The overarching systems, patterns, and institutions that shape international relations and interactions, including economic, political, and cultural dimensions.