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Why Is Market Segmentation of Vital Concern to the Modern

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Why is market segmentation of vital concern to the modern marketer?


Definitions:

Compounded Annually

A method of calculating interest where the interest earned each year is added to the principal, so that the balance doesn't merely grow, it grows at an increasing rate.

Annual Rate of Interest

The yearly interest rate charged on borrowed money or paid on investments, expressed as a percentage of the principal.

Retirement

The period in one's life when they choose to permanently leave the workforce behind and cease employment.

Average

A statistical measure representing the central or typical value in a set of data, often calculated as the sum of the values divided by the number of values.

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