Identify the Correct Statement About the Benefit Segmentation Approach

question 56

Multiple Choice

Identify the correct statement about the benefit segmentation approach.

• A) It divides markets on differences in consumer lifestyles.
• B) Generally, benefit segmentation follows a post hoc model.
• C) It combines not only the person and the situation but also other important segmentation bases.
• D) It identifies specific households in a market by focusing on local neighborhood geography.
• E) It attempts to measure consumer value systems and consumers' perceptions of various brands in a product class.

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Definitions:

Issuer

An entity that offers securities for sale to the public, typically companies issuing stocks or governments issuing bonds.

Insider-Trading

The buying or selling of a publicly-traded company's stock by someone who has non-public, material information about that stock.

Bounty Payments

Monetary rewards offered for accomplishing a specific task, such as identifying software bugs or capturing fugitives.

SEC

Stands for the Securities and Exchange Commission, a U.S. federal agency responsible for regulating the securities industry and protecting investors.