Briefly Explain the Product Characteristics That Help in Analyzing the Consumer-Product

question 40

Essay

Briefly explain the product characteristics that help in analyzing the consumer-product relationships.

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Definitions:

Neutral Stimulus

A stimulus that initially does not elicit any intrinsic response until it is associated with an unconditioned stimulus in classical conditioning.

Conditioned Stimulus

A conditioned stimulus is a previously neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response.

Unconditioned Stimulus

In traditional conditioning, a stimulus instinctively and automatically induces a response without the need for previous learning.

Behaviorist

A psychological approach focusing on observable behaviors and external stimuli, neglecting thoughts and feelings.