Product Positioning Maps Are NOT Used For

question 22

Multiple Choice

Product positioning maps are NOT used for:

• A) the repositioning of existing products/brands.
• B) suggesting the positioning strategies.
• C) ranking neighborhoods on their potential to purchase specific products and services.
• D) evaluating how consumers perceive their brands relative to competitors.
• E) spurring the development of new products/brands.

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Definitions:

Unconscious Implicit Learning

The process of acquiring knowledge and skills without conscious awareness.

False Consensus Effect

The bias to overestimate the extent to which others share our beliefs, attitudes, or behaviors.

Personal Growth

The process of developing self-awareness, building personal skills, and working towards potential through personal development activities.

Genuine

Referring to honesty, authenticity, and sincerity in one’s behavior and interactions with others.