What Are the Basic Alternatives Involved During the Consideration of a Segmentation

question 13

Essay

What are the basic alternatives involved during the consideration of a segmentation strategy? What are the three important criteria that a viable market must have?

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Definitions:

Mandatory Standards

Regulations that set specific requirements for the quality, performance, or safety of products or services, and must be followed by manufacturers or service providers.

Fair and Accurate Credit Transactions Act

A federal law enacted to enhance consumer protection against identity theft and to improve the accuracy of consumer records.

Identity Theft

The fraudulent acquisition and use of a person's private identifying information, usually for financial gain.

Credit Reporting

The process by which companies called credit bureaus collect, maintain, and provide information about an individual's or company's credit history.