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Positive disconfirmation occurs when performance perceptions just meet pre-purchase expectations.
Q5: _ involves detailed/prolonged observation of consumer's emotional
Q11: The person/situation segmentation attempts to measure consumer
Q12: Consumer promotion may be used for all
Q19: _ segmentation divides markets on differences in
Q27: A housing unit that is inhabited is
Q38: Explain the importance of creating easy access
Q46: All of the following statements about innovators
Q51: Which of the following relates to the
Q52: Traditional views of the purchase or adoption
Q56: Similarities in the nature of cross-cultural changes