Packaging Objectives Include All of the Following EXCEPT

question 44

Multiple Choice

Packaging objectives include all of the following EXCEPT:

• A) that it should protect the product as it moves through the channel to the consumer.
• B) that it should be economical and not add undue cost to the product.
• C) that it should allow convenient storage and use of the product by the consumer.
• D) that it should effectively promote the product to the consumer.
• E) that it should enhance the company's brand equity.