The Promotion Mix of the Future Is Likely to Be

question 58

Multiple Choice

The promotion mix of the future is likely to be more eclectic with all of the options given below EXCEPT:

• A) event sponsorship.
• B) sports marketing.
• C) direct marketing.
• D) public relations.
• E) test marketing.

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Definitions:

Six Sigma

A set of techniques and tools for process improvement aiming at reducing defects and variability in manufacturing and business processes.

Rigours Data Analysis

An in-depth and meticulous approach to examining and interpreting data to uncover meaningful insights, patterns, and relationships.

Product Life Cycle

The sequence of stages that a product goes through from introduction to growth, maturity, and decline in the market.

Preliminary Design

Preliminary design is the initial phase in the design process, focusing on outlining the basic concept, specifications, and feasibility of a project before detailed planning begins.