A Positive Attitude Toward an Ad Will Always Lead to Increased

question 27

True/False

A positive attitude toward an ad will always lead to increased purchase of the brand.

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Definitions:

Hypothalamus

The hypothalamus is a crucial brain region involved in regulating various bodily functions, including temperature, hunger, thirst, emotions, and circadian rhythms.

Amygdala

An almond-shaped set of neurons located deep in the brain's medial temporal lobe, involved in memory, decision-making, and emotional responses.

Orbitofrontal Cortex

The orbitofrontal cortex is a prefrontal cortex region involved in the cognitive processing of decision-making, emotion regulation, and sensory integration, influencing social behavior and reward.

Insula

Multifunctional cortical tissue located within the lateral fissure; contains language and taste perception–related regions and neural structures underlying social cognition.