The Promotion Mix of the Future Is Likely to Be

question 58

Multiple Choice

The promotion mix of the future is likely to be more eclectic with all of the options given below EXCEPT:

• A) event sponsorship.
• B) sports marketing.
• C) direct marketing.
• D) public relations.
• E) test marketing.

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Definitions:

Low-Cost Goods

Products that are sold at relatively low prices compared to other similar products in the market.

Consignor

The one who consigns merchandise to the consignee.

FIFO Method

First-In, First-Out method; an inventory valuation approach where goods first purchased or produced are the first to be sold.

Gender Roles

Gender roles encompass the behaviors, tasks, and responsibilities that a society considers appropriate for men, women, and other gender identities, often influencing personal identity and social practices.