The Amount of Marketing Promotion Has So Increased That the Effectiveness

question 9

Short Answer

The amount of marketing promotion has so increased that the effectiveness of any given promotion strategy may be impaired by _____,the growing number of competitive strategies in the environment

---

Definitions:

Straight Rebuy Situations

Situations in business purchasing where the buyer reorders an existing product or service without modifications, often through automated systems, reflecting a routine purchasing decision.

High-Tech Business Products

Products that incorporate the latest technology or are based on high-level scientific research, aimed at the business market.

New

Not existing before; made, introduced, or discovered recently or now for the first time.

Unique

Being the only one of its kind; unlike anything else, often used to describe distinctive features or qualities.