The Most Intangible and Abstract Element in the Marketing Mix

question 34

Multiple Choice

The most intangible and abstract element in the marketing mix is:

• A) product.
• B) distribution.
• C) promotion.
• D) price.
• E) strategy.

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Definitions:

Tax Rate

The percentage at which an individual or corporation is taxed. The government sets the rate, which can apply to income, capital gains, or other financial figures.

Straight-Line Depreciation

A procedure for assigning the cost of a solid asset over its productive lifetime in equal annual figures.

Marginal Tax Rates

The rate at which an individual or corporation's next dollar of taxable income is taxed.

Pre-Tax Loan Rate

The interest rate on a loan before taking into account any tax deductions that might apply.