The Most Intangible and Abstract Element in the Marketing Mix

question 34

Multiple Choice

The most intangible and abstract element in the marketing mix is:

• A) product.
• B) distribution.
• C) promotion.
• D) price.
• E) strategy.

---

Definitions:

Variable Factory Overhead

Costs that vary with the volume of production and include expenses such as indirect materials and utilities.

Absorption Costing

An accounting method that includes all direct costs and overhead expenses related to the production of a product in its cost base.

Variable Costing Income Statement

A financial statement format that only includes variable costs as product costs, with fixed manufacturing overhead treated as a period expense.

Variable Cost of Goods Sold

Costs that vary directly with the level of production, including raw materials and direct labor expenses.