Examlex
Briefly describe the two environmental factors discussed in the text that can influence advertising and sales promotion strategies.
Motivational Research
A type of marketing research that aims to understand the underlying drives and motives behind consumer attitudes and behaviors.
Freudian Ideas
Concepts and theories developed by Sigmund Freud that focus on the unconscious mind, psychosexual stages, and the influence of childhood experiences on adult behavior.
Temptation and Virtue
The conflict between immediate gratification or indulgence and moral or ethical behavior.
Mediated
A process by which a medium conveys something, such as information or messages, from one entity to another.
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