Price May Not Be a Serious Factor in a Purchase

question 54

Multiple Choice

Price may not be a serious factor in a purchase of a product when all of the following scenarios exist EXCEPT:

• A) when it falls within the consumer's implicit price range.
• B) if it is an impulse purchase.
• C) for products that a consumer is loyal to.
• D) if the purchase is made habitually.
• E) if it is a high-involvement product.

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Definitions:

Viable Alternative

A feasible or practical option that serves as a substitute or replacement for something else.

Conventional Viewpoint

A perspective or opinion that is widely accepted or regarded as standard, traditional, or typical within a given society or community.

Overwhelming

A feeling or situation so intense that it's hard to manage or endure.

Persistent and Unswerving Action

Continuous and unwavering effort towards achieving a specific goal, without being diverted by challenges or setbacks.