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Consumers May Forgo Comparing Prices at _____ Stores with Those

question 25

Short Answer

Consumers may forgo comparing prices at _____ stores with those at other stores.


Definitions:

Operant Behavior

A type of behavior that is controlled by its consequences, including rewards and punishments.

Elicited

Refers to a response that is drawn out or evoked by a specific stimulus or condition.

Intermittent Reinforcement

A conditioning schedule in which a reward or punishment (reinforcement) is not given every time the desired response is performed, making the response more resistant to extinction.

Continuous Reinforcement

A schedule of reinforcement in which a desirable behavior is rewarded every time it occurs, leading to rapid learning.

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