Marketing Managers Must Decide Whether to Use Store Retailing,nonstore Retailing,or

question 59

True/False

Marketing managers must decide whether to use store retailing,nonstore retailing,or multichannel retailing when designing the channel strategy.

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Definitions:

Atom

The basic unit of a chemical element, consisting of a nucleus of protons and neutrons, and surrounded by electrons.

Element

is a substance that cannot be broken down into simpler substances by chemical means, consisting of atoms with the same number of protons.

Proton

A subatomic particle found in the nucleus of an atom, carrying a positive electric charge and contributing to the atomic number and mass of the atom.

Neutron

A subatomic particle found in the nucleus of an atom that has no electrical charge and a mass slightly larger than that of a proton.