Briefly Explain the Two Basic Types of Store Layout Discussed

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The Answer is The two basic types of store layout are grid and free form.
Grid layout is common in many grocery stores.In a grid,all counters and fixtures are at right angles to each other and resemble a maze,with merchandise counters acting as barriers to traffic flow.The grid layout in a supermarket forces customers to the sides and back of the store,where items such as produce,meat,and dairy products are located.Because the probability of purchasing other items increases once the consumer is in visual contact with them,the grid layout can be very effective in increasing the number of items purchased.The grid layout is commonly found on the main floors of multilevel department and specialty stores and at mass merchandisers.
In a free-form layout,the merchandise and fixtures are grouped into patterns that allow unstructured flow of customer traffic.Merchandise is divided on the basis of fixtures and signs,and customers can come into visual contact with all departments from any point in the store.A free-form arrangement is often used in specialty stores,boutiques,and apparel stores.

Briefly Explain the Two Basic Types of Store Layout Discussed

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